Ellesse: On Point

I reigniting the iconic brand’s association with tennis in the run up to Wimbledon with an eye on streetwear savvy 18-30s.
On Point mashed street style and tennis, and was fronted by creators like David Vujanic, Ed Gamble and Yasmine Evans, tapping in to their own genres and audiences.

Creative Direction, Design Direction

Thanks to the excellent Marcel Le Bachelet on the shots and Breaks agency for the insane experiential build.

Previous

SpAir Max