Blurry photos off the telly. My favourite trend from the World Cup.

Balenciaga is paying Substack creators. The fashion house is opting for what seems like an audience-first approach to content marketing.

It's not best story wins. It's best story that's true to the fundamentals but with space to play.

They call it hyperbolic discounting. And it’s so hard to resist.

The trouble is that leaving yourself in often feels uncomfortable. It's so easy to hide behind the polish. The question becomes: To edit or not to edit?

A good thing, right? Embrace the future. Do it or get left behind. And so on.

Sometimes the work that matters can't be categorised.

When the output is infinite, the scarce thing is intention.

"I'd listen to Mike Skinner read the phone book over a beat."

By this point the decision isn't really whether to trade. It's WHAT you're trading away.

Which images from the last twelve months are seared into your brain?

2025: The year they fucked up the kerning on the big guy’s tombstone and it made the New York Times.

Few make it to the front part – the prefrontal bit where intention lives. Meaning. Restraint. True identity.

After a long arc of evolution, we find ourselves in times where friction is seen as a flaw. Something to be swerved at all costs.